2013-2019

Time for another leap, this time food. Transferrable skills. You hear a lot about that these days. What it means in practice is that if you really understand what you’re selling (and we’re all selling something, make no mistake) and to whom you’re selling, then how you sell shouldn’t present any problems. The Gate was and remains one of the top restaurants out there, in any category. From 2013 to 2016 I was their Marketing Director, responsible for the relaunch of their original site in Hammersmith, the second site in Islington and then a third in Marylebone. We went from analogue to digital and created a brand that is synonymous with quality vegetarian/vegan food. Everything I have learned in the last 20 years of telling stories from the worlds of music/art/fashion with the added advantage of technology fed into the marketing of food and led to the creation of Social Diners. The song remains the same, it’s just a change of lyrics.